NetWatch INC.

At NetWatch INC., I play a key role in developing and executing digital marketing strategies that support both brand visibility and lead generation efforts. I managed Google Ad campaigns to increase website traffic, implemented SEO best practices to improve organic search rankings, and built responsive landing pages using WordPress and Elementor.

Project: Website Redesign & Lead Generation Campaign

Objective
Increase website traffic by 25% within 30 days, generate new leads, and improve branding consistency across digital touchpoints.

My Role

  • Redesigned homepage and key landing pages using WordPress and Elementor.

  • Implemented SEO best practices and optimized on-page content.

  • Created and embedded service ticket and contact forms.

  • Developed and placed strategic CTAs.

  • Launched and managed Google Ads campaigns.

  • Conducted keyword research in collaboration with the marketing team.

  • Built co-branded landing pages with vendor partners.

Tools Used
Google Ads · Keyword Planner · WordPress · Elementor · ConnectWise CRM

Outcomes

  • 318 new users within 30 days.

  • Event count increased by 21.4% in 30 days.

  • Active users increased by 6.1% over 30 days.

  • 3 qualified leads in 30 days.

  • Improved SEO score from 40 to 92.

What I learned

This project taught me how to adopt a data-driven approach to web design and digital marketing. I gained hands-on experience in implementing SEO strategies, creating user-friendly forms, and optimizing landing pages for conversions. Collaborating with cross-functional teams helped me understand the importance of aligning marketing efforts with sales and support goals.

I also improved my skills in Google Ads and keyword research, learning how to refine targeting and adjust campaigns. Most importantly, I observed how small changes, such as improved call-to-action buttons and better form placement, can lead to significant improvements in user engagement and lead generation.

 

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